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Improve your well-being without compromising your current lifestyle

We believe people should have the resources to live a healthier lifestyle, with options that can be integrated into their current way of life. By providing tools to individuals interested in improving their well-being, The LifeCo aims to become the resource of choice for better living.

Health cannot be defined simply as 'healthy' and 'unhealthy'

We may experience different degrees of health in our lifetime - from needing hospital care, to being un-well but able to maintain a normal life, to being as fit as an athlete. These different levels of well-being can be illustrated on a scale from 0 to 100, and where we are on this scale is influenced by the lifestyle choices we make. IBE Travel with The LifeCo strives to increase your point on this scale to a healthier level by helping you improve your choices of the food you eat, the water you drink, the air you breathe and the exercise you do.

The 75-25 rule

We believe a balanced way to work towards optimal health is to follow the 75-25 rule, where you include healthier options in your life at least 75% of the time, and maintain your normal standard of living the other 25%. By following this rule, you will sense a noticeable difference in the way you look and feel and your overall well-being without having to completely compromise your current lifestyle.

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